Consumers of Hmong Textiles

Author(s):

Slaybaugh, J.; Littrell, M.A.; Farrell-beck, J.

Format:

Journal article

Citation:

Clothing And Textiles Research Journal, Volume 8, Issue 2 (1990). pp. 56-64.

Language:

English

Abstract:

Profiles of midwestern consumers of Hmong textiles were developed and recommendations were made for improved product design and marketing of Hmong textiles. Participants were 20 consumers of Hmong textiles. In-depth interviews were followed by participants' completing a questionnaire. Central to the interviews were the participants' 1) ranking a set of 10 Hmong textiles according to preference and 2) discussing their reasons for placement of textiles at the top and bottom ranks. Data were analyzed using a content analysis system and hierarchical cluster analysis. Six consumer profiles were developed for Fine Workmanship Consumers, Supporters of the Hmong People, Pragmatic Consumers, Patrons of Hmong Folk Art, Function-Oriented Consumers, and Color-Centered Consumers. The results contributed to a proposition that the majority of textile craft consumers fit a common set of profiles regardless of the textile craft purchased or the consumer's home locale. © 1990, Sage Publications. All rights reserved.

ISSN:

0887302X (ISSN)

DOI:

10.1177/0887302X9000800208

Identifier:

HmongStudies2960