Hmong Studies Journal, Volume 19, Issue 2 (2018-07). pp. Jan-34.
Language:
English
Abstract:
This study examines the behaviors, experiences, and attitudes towards skin lightening products of Hmong college students in Saint Paul, Minnesota during Fall of 2017. The role of colorism/racism is well-known to result in the use of skin lightening products globally. The Minnesota Department of Health and Minnesota Pollution Control Agency recently identified the use of mercury based products in the Hmong community as a significant health concern. Current outreach surrounding the presence of mercury in these products is minimal and knowledge of the products containing mercury and/or the consequences of mercury are unknown to the community. Four focus groups were conducted at three local colleges with members of college Hmong Student Associations. Our findings reveal familial and community relationships, generational differences, and American and contemporary Korean (K-pop) culture influence Hmong American beauty ideals. This research contributes significant knowledge to our understandings of how and why skin lightening products are used in the Hmong American community and is vital for developing educational outreach within the Hmong community. [ABSTRACT FROM AUTHOR]