Explore the Commercialization of Intangible Cultural Heritage of the Miaoxiu in Guizhou
Author(s):
Chen, Liya; Zhao, Hong
Format:
Conference presentation
Publisher:
Lancaster : Destech Publications, Inc, 2014.
Language:
English
Abstract:
Miaoxiu heritage is a treasure of the ancient miao people, which represents and eulogizes the development and evolution of hmong history. However the development of the economy and society has made it more difficult rather than easier to protect and inherit it with few people knowing exactly what it is, which is why we say that miaoxiu is faced with a very great challenge in its conservation, heritage and development. The author has done a lot of research personally, on the basis of which the paper is specified in the following aspects: In view of the commercial development of miao, raise questions from three aspects: conservation, innovation, marketing. Combined with the status quo at present, make a few measures to provide advisory guidance to the commercialization of miaoxiu.